Privacy Policy

Last updated 6 October 2026

Short version: HOOK WAR keeps your progress on your device and has no user accounts. The free version shows ads served by Google AdMob, which may use your device's advertising identifier only if you allow tracking. Online matches send gameplay data to the other players through Apple's Game Center or our match server while you play. Buying Remove Ads turns off ads between matches.

What is stored on your device

Your profile (level, XP, rating, wins, kills), coin balance, owned cosmetics, daily streak, missions and settings are saved locally with Apple's standard app storage. This data stays on your device and in your own encrypted device backups.

Advertising (Google AdMob)

The free version shows a full-screen ad between some matches and offers optional reward videos (for example, double gold). Ads are provided by Google AdMob. To show and measure ads, Google may collect your device's advertising identifier (only if you choose "Allow" on Apple's tracking prompt), approximate location derived from your IP address, device and app information, and ad interaction data. In regions that require it (such as the EEA, UK and some US states) the game asks for your consent before any ads are requested. Google's use of this data: policies.google.com/technologies/ads. You can turn off tracking in iOS Settings, Privacy and Security, Tracking.

Online matches

With Game Center. If you are signed in to Apple's Game Center, online matchmaking and friend invitations are handled by Game Center, and match data (your rating and in-match inputs) travels between the players' devices through Apple's network. Your Game Center nickname is shown to the other players in your match. We run no server for these matches and store nothing about them. Apple's handling of Game Center data is described in Apple's Game Center privacy notice.

Without Game Center, or in a room joined by code. The game connects to our match server (hosted on Cloudflare) to create or join a room. The server receives your connection's IP address, a random in-game player identifier, the room code, your rating, your display name and your in-match inputs, and relays them to the other players in that match. Your display name is your Game Center nickname if you are signed in, otherwise a name generated by the game; you never type a name. Match data is kept in memory only for the length of the match and is not stored afterwards.

Analytics

The game records anonymous gameplay events (for example, a match finished or a screen opened) against a random identifier created on your device. It is not linked to your identity and is used only to improve the game.

Purchases

The Remove Ads purchase is processed entirely by Apple. We never see or store your payment details. Use Restore Purchases on the Remove Ads screen to restore it on a new device.

Children

HOOK WAR is rated for players 13 and older, is not directed at children and does not knowingly collect personal information from them.

Your choices

Deleting the app removes all locally stored data. You can deny or change tracking permission in iOS Settings at any time, and buying Remove Ads stops between-match ads.

Contact

Questions about privacy: [email protected]